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Users’ willingness to subscribe to a paid plan for individual cloud services. (2018) studied factors that directly and indirectly affect

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HarmariĮt al., (2020) assessed consumers' perceived value associated with their intention to useįreemium services and to upgrade to premium by conducting an online survey of players ofįreemium/free-to-play games. (2017) examined the consumer behavior of premium versus freemium computer games.

Importantly, what is the value of a “free” customer? In another demand side study, Rietveld

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Whether premium customers demonstrated usage behavior different from free customers, howĬonsumers trade-off upgrading to a premium plan compared to using other strategies and, most Lee, Kumar, and Gupta (2017)Ĭonducted an empirical study to address how consumers decide whether and when to upgrade, For example, Kumar (2014) pioneered aĭemand side view of freemium business practice evaluation. Ventures (Gunzel-Jensen and Holm, 2015) and recently there has been considerable research intoįreemium business models, strategy, and marketing. This was an intriguing option as freemium models have found success in various business Viable option for HPPC, and if so, how should the freemium offer be developed? Given the success of other companies with freemium marketing business models (see Sciglimpaglia and Raafat, 2020), HP was now considering whether this would be a Is offered for free, with no upgrades available, but it was intended to indirectly increase revenuesįor its other products. Projects, as its business model was based on non-direct monetization. The significant value for the company is to encourage accelerating the printing of its users’ Since the company’s profit margin for printer ink is very high, HPPC is compatible with Facebook, Twitter and throughīy 2018, over 30 million people had activated the software, and in any given month, there International orders and orders placed during peak

Which take four to seven days to produce.

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Most products take two to four business days to produce, plus shipping time, except photo books, The work and are able to edit it with all the same options as the original producer of the work. Printing the work themselves or paying to have it printed and shipped. Once something is created, users then have the option of HPPC is a highly automated program for simple photo production or customization Initially a computer application for creating photo books, calendars, greeting cards and other

Was branded Hewlett-Packard Photo Creations (HPPC), a free downloadable product thatĪllowed users to print their photo-based creations free of charge. Printers and to increase demand for its printer consumables, specifically printer ink.

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Printer and printer supply usage, it acquired a software product to help stimulate the usage of its Primarily the very successful InkJet ink and LaserJet laser printers. The Hewlett-Packard Company markets a product line of printers, ink, and media,

This application requires an active Internet connection for certain options.Marketing, Pricing, Survey Research, Business Strategy, Freemium Business Model Introduction.

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Using this software is very intuitive, thus in a few seconds any user will be able to create a calendar or a book with the photos of his/her choice without needing to have any design knowledge.Īs well the characteristic elements of this kind of application, HP Photo Creations also offers us the possibility to use templates that will catch many users' eye, like adding elements from ' Puss in Boots' or ' Kung Fu Panda 2' to a child's birthday card or roses and hearts to a Valentine's Day card.ĭownload HP Photo Creations for free and in a few minutes you will have the card that you need.

The main idea behind HP Photo Creations is to offer the users the possibility to create spectacular calendars, collages and greeting cards with the photos that they have stored on their computer or saved on the cloud. Hewlett-Packard (HP) is a company that is well known for the quality of the products it launches, and to complement these products they generally launch many applications that are worthy of mention like HP Photo Creations, the latest software they have launched for their printers.